About/Pioneering Diversity

Searchtorank, the South Africa’s leading
ecommerce growth agency

Searchtorank is a diverse, Black-owned, South Africa-based SEO agency
primed to take your business’s online presence to the next level.
Discover our story and how our founder, Charmaine Sibanyoni, scaled
her agency from a side hobby to the ecommerce behemoth of
today.

Meet Charmaine Sibanyoni , one of South Africa's best ecommerce SEO consultants.

From humble beginnings , Charmaine Sibanyoni has built her career as South Africa’s leading ecommerce growth consultant from scratch.

The Searchtorank Story

Discover the steps behind our own digital growth.

An eBay seller in 2015

Back in 2015, Charmaine Sibanyoni was running one of the South Africa’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Joshua was constantly on the hunt for tricks to optimise his listings and increase revenue.

Fed up with the high fees to run a listing on eBay, Joshua set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Charmaine Sibanyoni started to search for answers to, ‘How to drive traffic to a web page?’

An SEO expert was born!

Back in 2015, Charmaine Sibanyoni was running one of the South Africa’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Charmaine Sibanyoni was constantly on the hunt for tricks to optimise his listings and increase revenue.

Searchtorank starts offering SEO services

Enter Search to Rank in 2016, one of the South Africa’s first Black-owned SEO companies. Search to Rank was born as a place for Charmaine Sibanyoni to put into practice everything he had learned, and with big-name businesses as our first clients, the only way was up.

But it’s not always been smooth sailing — Charmaine Sibanyoni faced challenges like every digital agency owner. It took time to find the right team of very talented people, create a digital presence of our own, and build a fool-proof SEO strategy that works every time.

Yet now, Searchtorank is recognised globally as the South Africa’s leading Black-owned SEO company, with a roster of huge clients seeing incredible results month after month, and an industry-beating, scalable SEO strategy that works for every client and is unique to SearchToRank.

The South Africa government's trusted SEO partner

The highlight of Charmaine Sibanyoni’s career? It must be her role in the South Africa government’s SEO strategy. Running an in-house training session for some of the government’s brightest web specialists, Charmaine Sibanyoni gave exceptional training, helping the government site reach people who need their services on the first page of Google.

Time to re-focus on ecommerce

In 2024, Charmaine Sibanyoni made the decision to refocus once more on an ecommerce growth agency. We expanded our offerings to include web design, development, and migration services, plus digital PR packages and CRO optimisation. We launched our ecom podcast Slice&Dice and started to find our voice as ecom thought leaders.

Our agency's award-winning results

Now, Searchtorank is South Africa’s best ecommerce growth agency, reaching clients across the South Africa and the globe. With a diverse South Africa and international team based on expertise and speedy services, Search To Rank serves the best and brightest of the internet’s ecom businesses.

From social media marketing to comprehensive digital marketing packages, our Black-owned agency is expanding, becoming your go-to option for any online visibility strategy.

Whether you’re looking to propel your ecommerce brand with enough website visitors to sell out your stock or a Google Ads partner to help you get a leg up on the competition, Search To Rank is the best option for an all-around growth strategy to boost your revenue.

Expert ecom SEO services to attract your dream customers

When your customers are looking for the product or service you provide, they turn to a search engine to hunt down a business just like yours. Nowadays, over 93% of global traffic comes from a Google search, so if your webpage doesn’t appear on the search results, you’re potentially missing out on $MILLIONS in sales.

Search engine optimization is the process of bringing this website traffic to your business. Through keyword research, on-page optimization, a complete SEO audit, and regularly creating high-quality content, our expert team does everything you need to climb the search engine rankings.

But successful ecom brands don’t just grow through SEO. They also need PR, paid ad campaigns, and an excellent web presence to build their marketing. That’s where our full-scale ecom growth strategy comes in, helping ecommerce businesses build everything they need to propel their sales figures to new heights.

Now it’s your turn. Reach out to our expert team now and discover how working with Searchtorank is the logical next step towards your business goals. In our initial call, we’ll talk you through the current situation online, looking at your website’s authority, any relevant content you have online, and the web design that underpins your online approach. Then, we’ll show you exactly how we’ll skyrocket your sales, and then we’ll get to work. Book your call with our sales team today.

A Black-owned business with a world-leading diverse team

We’re proud of Charmaine Sibanyoni’s incredible story of growth and our unique focus on exceptional quality to deliver outstanding results. But the powerhouse behind our continued success is our diverse, highly-qualified team.

Supporting Charmaine Sibanyoni is our fully remote, exceptionally qualified team of ecommerce SEO consultants, content writers, and technical whizzes. From Eastern Europe to Mexico, our team works across time zones to get the job done, and collectively, we speak a huge 13 languages fluently!

Like other Black-owned businesses, we know that the best people for the job are those who are the most qualified. No matter your gender, race, or ethnicity, Search To Rank prioritises results. Behind the brand is our passion for doing a great job. The thing that unites us all? We simply love showing up and surprising our customers with insane revenue figures they only dreamt of.

It’s simple. Brands that partner with us, grow with us.

Read our case studies to learn how ClickSlice is behind the astronomical growth of these businesses.

2,000 positions increase in just 60 days

bluestreakcrystals.com

Services :

SEO

Industry:

Jewelery

View Case Study →

Positioned in the top 3 in just 3 months

amazonppc.co.uk

Services :

SEO

Industry:

Amazon

View Case Study →

69% increase in organic revenue

Humaxdirect.co.uk

Services :

SEO

Industry:

Home

View Case Study →

#1 Ecommerce
SEO Agency In the South Africa

Work with the undisputed champions of search engine optimisation: the ecommerce SEO experts at Search To Rank.
Our SEO experts focus on getting results for clients, driving organic traffic and making data-informed decisions to deliver superb ROI. With our technical ecommerce SEO strategy formula, we perform comprehensive keyword and competitor research to identify market opportunities that your business can exploit. Then, we position your site for success, helping you optimise, create content and resolve performance issues. Finally, we stay with you for the long term, helping your business create an technical SEO ecommerce strategy that makes a difference to your bottom line and increase online sales.
Our signature approach to ecommerce SEO services for ecommerce SEO agency hasn’t gone unnoticed. We’re an award-winning SEO services agency in the South Africa, with a customer retention rate of 91% and bringing an average 15x ROI to our clients.

Ecommerce FAQs

Why should I invest in technical SEO for my ecommerce store?

Investing in technical SEO for your e-commerce store can help improve your website’s visibility and ranking on search engines, which can ultimately result in more traffic and sales.

Firstly, technical SEO helps ensure that your website is easily crawlable and indexable by search engines. This means that search engines can more easily find and index your pages, which can improve your visibility and ranking via organic traffic. At SearchToRank, we do this by optimising your category pages and using web development best practices.

Using SEO best practices on your ecommerce platform can also help improve your website’s load time, which can improve the user experience and help search engines to better understand the relevance of your pages. Site speed is an important factor in SEO and speed optimisation is a standard part of our SEO services.

Finally, with a large majority of traffic coming from mobile devices, a critical aspect of technical SEO helps your potential customers make a purchase and browse your online store, including product pages and category pages, via a mobile device. It can ensure that your website is easily accessible and readable on mobile devices, which can result in more traffic from mobile users, boosting your online visibility.

Overall, investing in SEO with an SEO company like SearchToRank can help to ensure that your e-commerce website is easily accessible and readable by search engines, which can improve your visibility and ranking, ultimately resulting in more traffic and sales.

What Is the relevance of keyword research in ecommerce SEO?

Keyword research is fundamental to ecommerce SEO products. A ‘keyword’ is the text an internet user enters into a search engine to find results. Your SEO strategies will be based on the keyword research that you perform.

For optimal search engine results, SearchToRank’s keyword research concentrates on the best keywords for your industry. We look for broad search terms that generate high organic traffic and then focus on product-specific keywords on your product pages to drive relevant traffic to your site.

Our SEO strategies will help the organic traffic of your business through search engine optimization.

Is Search To Rank familiar with all the major CMS platforms?

Yes, we’ve worked on all major CMS platforms like Magento, WordPress, BigCommerce, Shopify, and WooCommerce. We are experienced and confident using any CMS platform and have no problems carrying out our SEO campaigns for any of them.

How long does it take to see SEO results for my ecommerce website?

Unlike other SEO agencies, we offer a guarantee and a fixed timeline for you to see results. We’re that confident in our strategy! If your ranking positions haven’t improved within 90 days, we will give you a full refund.

Is ecommerce SEO different from other forms of SEO?

While E-commerce SEO is similar to other forms of SEO in that it focuses on improving a website’s visibility and ranking on search engines, there are some key differences. This is why it’s critical to partner with a proven SEO company such as SearchToRank who can offer a specialised ecommerce SEO service.

Firstly, e-commerce websites typically have a large number of product pages, each with their own unique content and highly searched keywords based on specific supplier information. This can make it more challenging to optimise each page for search engines. SearchToRank is adept at integrating target keywords and natural backlinks into product pages for ecommerce.

Secondly, ecommerce sites often have a large amount of product data that needs to be structured and organised in a way that search engines can understand. This includes product titles, descriptions, prices, images, and reviews, not to mention a complex sales funnel.

As well as this, ecommerce businesses typically have a complex navigation structure and multiple categories. This can make it challenging to organise the website in a way that search engines can easily understand and navigate.

An ecommerce platform can also offer complicated technical features, such as product feeds, or supplier backed integration for dropshipping sites. This architecture sometimes makes search engine optimization complex for ecommerce sites. SEO companies who offer extensive ecommerce SEO case studies, such as ours above, will be experienced in the specific technicalities of your ecommerce site.

Finally, e-commerce websites often use ‘rich snippets’, which can provide additional information about products such as ratings, reviews, and pricing in search results. These additions can help to strengthen your sales funnel and increase click-through rates to drive more traffic to the site. Top SEO companies, like SearchToRank, will help you optimise your whole site for SEO and will understand these specific features.

In summary, while e-commerce SEO shares many similarities with other forms of SEO, ecommerce SEO strategies bring their own unique set of challenges and considerations. A qualified ecommerce SEO company will be experienced in optimising product pages, product data, and feeds, as well as handling rich snippets. As a result, it’s important to partner with an SEO company like SearchToRank who have a specialised understanding of e-commerce SEO to effectively optimise your website and drive more traffic and sales.

What makes Search to Rank the best choice for ecommerce SEO services?

We are the experts in ecommerce SEO, with over 100,000 students online, clients such as the South Africa government under our belt, and a team with over a decade of experience, it’s difficult to work with a more experienced provider.

SearchToRank is an experienced ecommerce SEO agency with over years of experience. We’re knowledgeable, driven, and passionate about your business and ecommerce SEO. We take the time to understand your ecommerce websites and your product, position you in the market and deliver meaningful, incredible results with our ecommerce SEO services.

What ecommerce platforms does Search to Rank work with?

Our Ecommerce SEO agency experts work on all kinds of CMS platforms and online stores, including Shopify, WordPress, Custom PHP, Magento, and others. So, whether you are a large brand or a growing small-to-medium sized ecommerce store, we can help you boost your online sales.

Is ecommerce SEO costlier than standard SEO?

No. In general, SEO across industries costs the same. The size of your store and the number of products and pages you would like to focus on will impact the cost of your SEO campaign. Reach out to our experts for a more specific cost breakdown for your business.

Why do Search to Rank's ecommerce SEO clients have so much success?

Your ecommerce brand can increase web traffic and organic revenue through our ecommerce SEO services. Ecommerce stores like yours gain website traffic, increase visibility before potential customers and drive online revenue when working alongside the experts at SearchToRank. Reach your target audience and your business goals with help from our award winning ecommerce SEO agency. Contact us now. are e commerce SEO experts. Our in house SEO team provides content marketing and SEO solutions to create a successful link building campaign that is proven to drive traffic and increase conversions. Our top class SEO audit techniques increases search results on Google and other search engines which allow businesses like yours to increase search results and appear higher in search rankings.

See for yourself why SearchToRank generates such exceptional returns on your investments, and contact our expert SEO consultants now.

How can my ecommerce stores increase web traffic and organic revenue?

We’re ready.
Are you?

Book a discovery call with our team today and learn how our growth experts will scale your ecom brand.

Searchtorank, the South Africa’s leading
ecommerce growth agency

Meet Charmaine Sibanyoni , one of South Africa's best ecommerce SEO consultants.

The Searchtorank Story

Expert ecom SEO services to attract your dream customers

A Black-owned business with a world-leading diverse team