The Background

BlueStreak Crystals, one of the very few authorized Swarovski distribution partners worldwide and a family-owned business, approached ClickSlice with the primary goal of enhancing their organic presence and increasing revenue. Despite fierce competition in the Swarovski crystal industry, we pride ourselves on our ability to help businesses grow. We took this challenge with great confidence and did not disappoint.

Keywords, Bidding & Targeting

We identified a variety of keywords to target and focused on those that would generate the highest ROI. Being an e-commerce brand, BlueStreak Crystals has multiple collections with hundreds of products in each. To generate a positive ROI for the client as soon as possible, we agreed to concentrate our efforts on their two most popular collections. Our data analysis team researched all the keywords related to these two collections, discovering a total of 1,172 keywords. We narrowed this down to 127 to ensure we weren’t spread too thin. All 127 keywords were high buyer intent and expected to generate revenue for the client once ranked.
Here are a few examples of the keywords:

The Campaign

We analyzed their website and identified several issues hindering the site’s performance. We promptly addressed these within the first week of the campaign. Additionally, we updated over 40 meta-titles and meta-descriptions across all their collection pages.

We ensured proper optimization of internal linking and maintained links from relevant pages only. This strategy significantly improves the target pages’ topical relevance.

The client’s content was already well-optimized, but we found it slightly below the industry-specific keyword density ratio for our target keywords. Our content team wrote additional sections to supplement the existing copy and enhance the overall pages’ SEO. Furthermore, we launched an informational intent blog campaign to boost the site’s relevancy.

Our link-building team secured placements on high-authority sites to increase the site’s authority and help compete for more competitive keywords.

The Results

Our efforts led to BlueStreak securing a spot on the 1st page of Google for their most significant keyword, “Swarovski crystals,” which has 74,000 monthly searches.