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Search to Rank/Holy Clothing

A Bespoke SEO Strategy That Doubled Organic Revenue

The Background

Holy Clothing, a brand specializing in handmade, ethically crafted women’s Renaissance and fantasy dresses, partnered with us to enhance their organic visibility and drive a steady flow of high-intent shoppers to their website. Competing in a market filled with mass-produced alternatives, Holy Clothing stood out for its craftsmanship and ethical production. However, their online presence wasn’t reflecting their true potential.

Despite offering a unique product line, their website wasn’t ranking where it needed to be. Traffic was inconsistent, conversions were lagging, and competitors were taking the lion’s share of organic search visibility. They needed a bespoke SEO strategy tailored to their niche—one that would not only improve rankings but also attract ready-to-buy customers and boost revenue significantly.

Keywords, Bidding & Targeting

One of the biggest pitfalls for brands investing in SEO is an overemphasis on informational intent keywords—terms that generate traffic but don’t necessarily convert into sales. Holy Clothing had incredible products, but they weren’t capturing the high-commercial intent searches that drive real revenue.

Our approach focused on mapping the most valuable keywords to the right pages, ensuring that searchers who were actively looking to purchase Renaissance dresses landed directly on the best-converting product/collection pages. We conducted an in-depth search intent analysis, identifying the exact phrases that customers use when they’re ready to buy.

Here are a few of the key transactional keywords we optimized for:

  • Renaissance dresses – 18,000 searches per month
  • Women’s Renaissance dresses – 6,600 searches per month
  • Renfaire dress – A niche term with strong conversion potential


By focusing our efforts on these high-intent keywords, we aimed to position Holy Clothing to own the most competitive and lucrative searches in their industry.

By concentrating on these high-intent keywords, our goal was to establish Holy Clothing as the dominant brand for the most competitive and revenue-driving searches in their industry.

The Campaign: How We Elevated Holy Clothing’s SEO Performance

Technical SEO

A high-ranking website starts with a solid foundation. Our team conducted a deep-dive audit of Holy Clothing’s site, uncovering technical issues that were holding them back from reaching page one. From slow-loading pages to inefficient internal linking structures, we identified and resolved critical performance blockers.

Once the technical SEO cleanup was complete, we optimized meta titles, descriptions, and header structures to enhance relevance for target keywords, making it easier for search engines to understand and rank their pages.

1

Content Strategy & Expansion

Content is at the heart of SEO success, but it’s not just about writing more—it’s about writing the right kind of content. Our content team performed a comprehensive gap analysis, identifying areas where product pages lacked depth, keyword alignment, and persuasive copy.

We restructured and expanded existing product descriptions, ensuring they met industry-specific keyword density benchmarks while remaining engaging for customers. We also developed a targeted blog strategy aimed at users interested in Holy Clothing’s products but not yet ready to purchase—helping move them down the funnel.

Instead of generic, low-value blog content, we created highly engaging, search-driven articles such as:

  • How to Style a Renaissance Dress for Modern Wear
  • The History Behind Renaissance Fashion & How It Inspires Today’s Trends
  • Renfaire Outfit Ideas: What to Wear for Your Next Festival

This approach not only built authority around key search terms but also captured potential customers earlier in the buying journey, nurturing them into future conversions.

2

Google Merchant Center Optimization: Unlocking Free Shopping Traffic

One of the most overlooked SEO opportunities for e-commerce brands is organic shopping visibility. Many brands rely on paid ads, but they miss out on thousands of free impressions and clicks available through Google Merchant Center’s free listings.

We optimised Holy Clothing’s Merchant Center feed, refining product titles, descriptions, and structured data to maximise visibility in organic shopping results. The result? A massive increase in shopping visits—3,000 organic clicks in just three months, compared to only 6 from paid ads.

3

High-Authority Link Building for Niche Domination

In a competitive industry like fashion, domain trustworthiness is everything. To outpace competitors, we launched a targeted link-building campaign focused on securing high-value placements in relevant, high-authority publications.

Rather than relying on generic outreach, we built relationships with historical clothing websites, securing contextually relevant backlinks that boosted Holy Clothing’s credibility and strengthened rankings for their most competitive terms.

4

The Results: SEO Growth That Transformed Holy Clothing’s Business

Within just a few months, Holy Clothing experienced a dramatic surge in organic performance:

✅ 86 out of 90 tracked keywords now rank #1, including the hyper-competitive term “Renaissance dresses” (18,000 searches per month).

This increase in visibility has had a big impact on the brands organic revenue

✅ Organic revenue doubled, increasing from $60,000/quarter to $120,000/quarter.

✅ Google Merchant Center optimisation drove 3,000 organic shopping visits in just three months, compared to just 6 visits from paid ads within the same time frame.

By implementing a bespoke SEO strategy that prioritised commercial intent, technical optimisation, and authority-building, we helped Holy Clothing secure top rankings, drive high-converting traffic, and significantly boost their bottom line.

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