Digital PR Agency South Africa
It’s a bold claim, but it’s true. Over the years, searchtorank has become the go-to digital PR agency in South Africa for businesses from so many different industries that we stopped keeping track. But it wasn’t always like this.
It’s taken us many years to get to where we are today, and we couldn’t be more proud of how far we’ve come. New backlinks, positive online reputation, increased brand awareness, we can do it all and to the highest level. Some of the ‘side-effects’ of letting our team of creatives and digital PR specialists take control of your campaign include:
If you fancy a bit (or all) of the above, we’re up for the challenge. Find a time and date that works for you, book a call, and let’s have a chat. We’d love to show you why businesses have been relying on our digital PR services for years.
If there’s one thing we want you to know about digital PR, it’s that successful digital PR campaigns don’t happen by chance. A lot of thought, planning, and execution goes on behind the scenes that you don’t get to see.
We know this because we’ve spent thousands of hours working in digital PR and know the effort that is required to create a successful digital PR campaign. To ensure that every digital PR campaign is a successful one, we’ve mapped out our approach and created an air-tight process that just works. Here’s how we’ll tackle your digital PR campaign if you decide to work with us:
The main driver in every successful digital PR campaign is the idea behind it. And the reason why most digital PR campaigns underperform is simply because the idea behind them is poor. Very often, such digital PR campaigns are boring, lack on the creative front, and for lack of a better word - just suck.
Once the digital PR idea is approved and the journalist outreach list is ready, we’ll start putting the campaign together, before sending over the press releases to our network of journalists.
Once your digital PR campaign with Search To Rank is launched, we will launch new press releases on a weekly basis until we hit our target. You can expect to get back between 3 to 10 links per release (our record is 95). What’s more, is that you don’t need to worry about tracking progress - we will keep you up to date at all times.
Having worked on many digital PR campaigns in the past, it’d be a shame if we didn’t show you some of our previous work. Hopefully, the few case studies below will give you a good idea of what you can expect if you decide to let Search To Rank take charge of your digital PR campaign.
If you like what you see and would like to have a chat with our digital PR team, let’s make it happen. All you need to do is click the “Book a Call” button below and choose a date and time that works for you.
Unlike traditional PR, which mostly relies on traditional media coverage such as print media placements and broadcast outlets, digital PR campaigns are carried out entirely in the digital space.
And since digital PR campaigns are carried out on the internet, their performance can be closely monitored, which is crucial for measuring the effectiveness of the campaign, making data-driven adjustments to the digital PR strategy, and maximising ROI. None of the above is possible with traditional PR.
Aside from being able to measure the performance of a PR campaign, digital PR allows businesses to target a very specific audience. This massively reduces the waste of resources, which are spent on attracting the attention of people who won’t be interested in your brand, product, or service – as is typically the case with traditional PR.
While most businesses focus on SEO, PPC, and growing their social media profiles, few pay attention to digital PR. And while that’s a real shame, it’s also a great opportunity for you to tap into a marketing channel that is often overlooked and underappreciated.
When an online PR campaign is executed correctly, it’ll get your business in front of your target audience, help you build brand awareness, and acquire high-quality backlinks. As a result of that, over time, you’ll start to see an increase in search engine rankings, which will positively reflect on your organic traffic and revenue.
Not only that, but digital PR can also carve the way you want the public to perceive your brand, which is an extremely powerful long-term tactic to increase customer lifetime value.
To put things into perspective, there are no drawbacks to launching a digital PR campaign for your business. When done right, it’ll bring nothing but great opportunities to increase your brand awareness, the organic traffic to your site, and help make you the authority within your industry.
Whether you’re looking for a healthcare, finance, fashion, or B2B tech PR agency, choosing the right PR specialists for the job is crucial. That being said, doing so is easier said than done.
Having worked in the digital PR industry for many years, here are a few things that we recommend you to lookout out for when choosing a digital PR agency to take charge of your campaigns:
If all of the above sounds like a digital PR agency that you’re looking for – you’ve come to the right place. Get in touch with our digital PR team today and let’s have a chat.
Having worked on digital PR campaigns for a long while, we know every trick under the sun that can help us get you covered at major publications such as Yahoo, Forbes, and VOGUE. While we won’t go into too much detail on the tactics we use, we’d be happy to share with you a method that we see tremendous success with.
This method revolves around creating linkable assets. This could be anything from infographics and brain teasers to maps and optical illusions. Once these assets are created, we’ll send them out to relevant journalists, who can use them to support their content in exchange for a mention.
And that’s just one of the strategies we use. The exact method we’ll go for will depend on your business, what you’re trying to achieve, and the journalists that we’re targeting.
Book a discovery call with our team today and learn how our growth experts will scale your ecom brand.
Search To Rank
8 Smuts Drive , Vorna Valley , Midrand , 1685
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