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Freelance SEO Consultant
Expert SEO Consulting To Help You Grow Your Business
Let’s Get You to Page 1 on Google — and Keep You There
I’ve been in the SEO industry for over 7 years, helping some of South Africa’s most recognised brands climb to the top of Google — and stay there. I don’t just talk SEO. I live it, breathe it, and deliver real, measurable results.
Let’s skip the jargon. You’re not here for buzzwords. You’re here because you want more traffic, more leads, and more revenue — and I can help you get there.
I stay razor-sharp on SEO trends by:
Tracking every Google algorithm update
Reading the latest books and research
This isn’t a side hustle. This is my full-time obsession. I’ve tested what works, refined what doesn’t, and built a proven system that delivers — again and again.
So, if you’re serious about dominating Google and turning traffic into results, let’s talk.
The thing that’s different about me? I don’t just talk the talk. I also walk the walk.
Here’s my PROMISE to you.
I’m so confident in my team, I’m willing to prove we have what it takes to enhance your SEO presence without tying you down to long-term contracts. When you work with me and my SEO consultants at Search To Rank, you have the freedom to decide how long our partnership lasts. We believe in earning your trust and business every step of the way.
That’s it. No long-term commitments. Absolutely no shady tactics. Just pure transparency.
Plus, I don’t know any other SEO consultants in South Africa who offer this kind of flexibility. Most digital marketing agencies and local SEO consultants avoid such commitments because they can’t guarantee flexibility and results. The internal SEO team at Search To Rank is different; we’re confident enough to let our work speak for itself. Since we started our business, we’ve always prioritized client freedom and satisfaction.
Ready to work with South Africa’s most reliable SEO consultant? Contact me and the team now.
Looking for an SEO expert in South africa who can provide solid consultancy services? You’re certainly in the right spot. I originally started as a freelance SEO consultant a few years ago, but I quickly formed Search To Rank once I realised I couldn’t help all these businesses on my own.
I’ve personally consulted with hundreds of business owners, and have delivered ranking increases in the search engines every single time. I also offer SEO training to local and international businesses, and I’ve even consulted with the British government on helping the official government website excel across their digital channels — a career highlight!
Website failure is usually down to one of two things;-
In my career I’ve been fortunate enough to work with a huge variety of customers and clientele. In the time running my SEO agency, I’ve noticed many similarities in why most websites fail. It doesn’t matter how much you spend on SEO efforts, if you’re suffering from these faults, there’s nothing your marketing team or sales department can do.
To ensure none of my clients suffers from these two things, I personally triple-check all the on-page SEO optimisations before clicking “publish.” In the first month of working together, I’ll also carry out a thorough website audit, this allows me to spot any toxic backlinks which could potentially cause problems down the line. These two things coupled with my vast experience ensure I consistently deliver great results for our clients.
As a leading Freelance SEO Consultant in South Africa, I’ve been at this for quite a while now. The years of experience I have in the field put me at an advantage when it comes to breaking down the various nuances and best practices of the trade. I’m personally extremely experienced in the technical aspects of the campaign which gives me (and my clients) an unfair advantage when crafting out a strategy.
Having started as nothing more than a small business, we’ve managed to build a reputable SEO agency in South Africa using the same tricks we employ to please our customers.
Given this impressive background, it’s safe to say that you can trust us to provide you with the best strategies on how you can establish and grow your online brand.
I’ve helped numerous businesses in South Africa rank highly on search engines thanks to our know-how of how search algorithms work. So, whether you’ve set up shop as a dentist, running a law firm, working in the construction industry, you name it, we can always give you that much-needed momentum push towards the right direction.
Additionally, I can help upskill your existing marketing department with a full day of private SEO training. All SEO training workshops are custom-made and tailored to your business and goals, plus delivered by Africa’s most experienced SEO consultant (me, of course!). Training can be delivered in person here in South Africa or remotely to international businesses via Zoom.
Looking to get started with SEO but don’t know where to begin? Struggling with some aspects of SEO, and need some expert guidance? Look no further than Search To Rank, and benefit from a direct consultation with me, Charmaine Sibanyoni, today.
A one-on-one consultation gives you the space to pick my brain and leverage my years of experience to scale your business faster!
Whether you’re a business owner working on one of the following:
I can help you solve your problem with a personal one-to-one call. If you’re looking for quick, actionable information that gets straight to the point and adds incredible value, this is for you!
It’s simple to get the help you need, fast. I’ve made it easy to get you booked into your consultation with me. In fact, it’s as simple as clicking the link below!
Here’s how the whole process works, from start to finish.
Ready to go? Look out for your Welcome Email from our Founder, Charmaine Sibanyoni. This email contains:
An SEO consultant is a professional who helps businesses improve their visibility and ranking in search engine results pages (SERPs) by optimising their website for search engines. The main role of an SEO consultant here at Search To Rank is to help businesses improve their website’s search engine rankings through a variety of techniques that we take very seriously.
Firstly, we begin by performing keyword research. This involves identifying the most profitable and relevant keywords for a business’s website and incorporating them into the website’s content and meta tags. We will include your targeted keywords on your product pages, in blogs and on your informational pages, too, in line with your business objectives.
The next step of our SEO audit is a technical optimisation. This involves optimising the website’s technical elements and resolving technical SEO issues, such as the meta tags, title tags, header tags, and XML sitemap, to ensure they are fully optimised for Google and other search engines. Our team includes web developers so that we can help you with all parts of your website management needs.
Then, our SEO copywriting team helps you create specialist content to appear in the Google search. Creating high-quality, relevant and informative content will help attract website visitors, add value, and convert your organic traffic into sales or leads. When our team creates content, it’s critical we work with your marketing and sales team and align your new content with your overall content strategy.
Then our SEO consultancy team gets to work link-building. This is the process of building backlinks to the website from other reputable websites in order to improve the website’s visibility and search engine ranking. It helps attract website traffic from other sources, but also improves your online visibility by increasing your authoritativeness and expertise.
While all this is happening, there’s still some work going on behind the scenes of your SEO campaign. Our SEO specialists and web development team are constantly performing analytics on your behalf. We work together to track your website’s performance in search engines and identifying areas for improvement. Plus, we track other ranking websites, analyzing the competition to identify areas where the client’s website is falling short and making recommendations to improve.
Finally, the best SEO consultant would never leave you in the dark. Search To Rank prides ourselves on providing regular reports to our clients on their website’s performance in search engines and the progress of our SEO consulting efforts.
An SEO consultant will typically work with a client to identify the client’s business goals and target audience and then develop an SEO strategy that is tailored to the specific needs of the client. This may include making recommendations for changes to the website’s design, content, and structure, as well as implementing tactics to improve the website’s visibility and search engine ranking.
A good SEO consultant will perform various tasks as part of the SEO campaign, such as; competitor research, SEO audit, on-page and off-page SEO. If you’re a SAB (Service Area Business) or a local business, targeting the regional towns and cities surrounding you is paramount. This is referred to as local SEO, and it’s a specific skill set in itself. Fortunately, you’ll find lots of thriving local businesses in our portfolio.
However, a great consultant will carry out throughout keyword search to ensure your page ranks for multiple variations of the same term. For example, “SEO consultants South Africa” is a different variant of “SEO consulting South Africa” yet they both carry the same intent. Utilising keyword variation in your strategies can literally be the difference in generating 20 enquiries a month instead of 5. This attention to detail makes the SEO services at Search To Rank exceptional: we foster a comprehensive SEO strategy for each of our clients and go above and beyond the minimum.
The cost of an SEO consultant can vary widely depending on a number of factors, such as the size and complexity of the project, the location of the consultancy and whether the client’s business is local or not, and, of course, the consultant’s level of expertise.
Whereas a freelance SEO consultant might charge per hour or offer a flat fee, Search To Rank SEO consultants prefer to offer different pricing strategies based on your campaign. For example, if you run a waste removal business and your objective is to rank on page one for “Waste removal South Africa” this campaign will be much cheaper than if you wanted to rank on the first page for “insurance company South africa”. This is because the campaigns require vastly different SEO strategies: the second keyword is much harder as your competitors already have expensive SEO strategies in place who are competing for the same spot.
Ultimately, the cost of SEO consultancy services can vary widely, depending on the specific performance metrics agreed upon, your target objectives and the type of SEO agency you hire.
It’s important to note, too, that SEO is an ongoing process and it’s not a one-time task, so the costs can add up over time. It’s important to set clear expectations and goals and have regular check-ins and evaluations to see if your consultant is delivering on the agreed-upon objectives. This is delivered as standard at Search To Rank.
You may also want to ask yourself if you will receive a guarantee from your SEO agency. We’re so confident that we can help you achieve your objectives that if we don’t do it in 90 days we will work for you for free until we do. Don’t leave your Google search engine results to chance, and work with the best SEO consultants in South Africa today.
Get in touch with us now to find out exactly how we can help your company.
Hiring an SEO company, a freelance SEO consultant or hiring SEO consultancy services can be effective ways to improve your website’s search engine optimization. The main difference between the two is that an SEO company typically has a team of experts who perform specialised services, while an SEO consultant is an individual who works independently.
An SEO company may be a good choice if you have a large website with a lot of content or if you’re looking for a comprehensive SEO strategy. An SEO consultant may be a better choice if you have a smaller website, or if you’re looking for help with a specific aspect of SEO.
Ultimately, the choice between an SEO company and an SEO consultant will depend on your specific needs, budget and the scope of the campaign. Both types of SEO specialist will be able to help you grow your organic traffic, so which you decide comes down to preference. However, search engine marketing is much more than simply choosing your keywords. If you work with a freelance SEO consultant who is only experienced in keyword research you will have to source the other experts yourself, which can be time-consuming and costly.
Search To Rank offers the best of both worlds: Our experienced SEO consultancy is made up of consultants and highly specialised experts, such as copywriters, link-building strategists and functional web developers. This means you don’t have to worry about hiring an SEO freelancer for every task. Instead, you can rely on the outstanding SEO consulting services from the entire team at Search To Rank.
Search engine optimization (SEO) and content marketing are closely related and often work together as part of an overall digital marketing services.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. This makes use of organic search traffic, landing pages, Google ads and more.
SEO is the practice of optimizing your content management system and its content to improve its organic search ranking in SERPs for keyword rankings and phrases.
When executed together, a content strategy and an SEO strategy can complement each other and help to improve the visibility and reach of your website. By creating high-quality, relevant content that targets specific keywords, you can attract more traffic to your website, which can in turn help to improve your search engine rankings. By including keywords and phrases in your content to increase your keyword rankings, you can make it easier for search engines to understand the topic of your content and to rank it accordingly.
In summary, SEO is an integral part of a content marketing strategy because it helps to improve the visibility and reach of the content, making it more likely to be seen and engaged with by the target audience. Working with an experienced SEO expert team such as the one at Search To Rank will factor in your entire content strategy, plus any other digital marketing, landing pages, and SEO works to ensure a cohesive approach.
Yes. Although we are based in South africa, we service clients throughout Europe and beyond. Search engine optimisation can be performed remotely and we are happy to offer the full service, including link building and personalised technical SEO services, to clients across the globe.
Link building is the process of acquiring backlinks (also known as inbound links or incoming links) to your website from other websites. Backlinks are important for SEO because they signal to search engines that other websites consider your content to be valuable and relevant.
When a website links to your site, it is essentially “vouching” for the quality of your content and telling search engines that it is worth including in their search results. Sometimes this is referred to as a website’s ‘vote’ of confidence in your site and its content. The more high-quality backlinks a website has, the higher it is likely to rank in search engine results pages (SERPs).
There are many ways to build backlinks to your website, including:
It’s important to note that not all backlinks are created equal. Backlinks from reputable, high-authority websites are more valuable than backlinks from low-quality or spammy websites. Search engines like Google use complex algorithms to assess the quality and relevance of a website’s backlinks, so it is crucial to focus on building high-quality backlinks from reputable websites.
In summary, link building is a process of acquiring backlinks from other websites to your website, which is important for SEO because it signals to search engines that other websites consider your content to be valuable and relevant. The higher the quality and relevance of the backlinks, the more beneficial for SEO it will be.
An experienced SEO consultant can bring a wealth of knowledge and expertise to your digital marketing strategy that can help you achieve much better results than a beginner.
An experienced SEO consultant, like Charmaine Sibanyoni from SearchToRank, has worked with a variety of different clients, across different industries, and has a deep understanding of the ever-evolving search engine algorithms. This experience allows us to develop and implement effective SEO strategies that can help to improve your website traffic search engine rankings, increase traffic, and drive more conversions. We know how to identify the right keywords, conduct competitor analysis and research, and understand the significance of on-page and off-page SEO.
An expert in SEO can also help you avoid common mistakes that can harm your search engine rankings. For example, we know how to identify and avoid black-hat SEO techniques such as keyword stuffing and link buying, which can get your website penalised by search engines and which freelance SEO consultants often rely on to get short-term results.
A beginner in SEO, or a new freelance SEO consultant, will not have the same level of knowledge and experience, and therefore will not be able to deliver the same results. They will not have the same understanding of the search engine algorithms and might make costly mistakes that can harm your search engine rankings to get organic traffic. It’s always better to get it right first time when it comes to search engine optimisation, otherwise you may find yourself spending more money in the long run.
Book a discovery call with our team today and learn how our growth experts will scale your ecom brand.
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