Case Studies/Honeypot Furniture
Honeypot Furniture, a UK-based online retailer specialising in stylish and affordable furniture, approached us with two critical goals:
1️⃣ Migrate their e-commerce platform to Shopify without jeopardising existing rankings.
2️⃣ Improve their organic rankings to drive more high-intent traffic.
Our challenge was clear: ensure a smooth transition to Shopify while simultaneously strengthening their SEO foundation to help them dominate their niche.
In a competitive e-commerce space, ranking for the right keywords is the difference between making sales or losing customers to competitors. Instead of casting a wide net, we focused on high-intent keywords—terms that buyers actively search for when they’re ready to purchase.
Our target keywords included:
Our targeted keyword set included:
By prioritising transactional keywords, we ensured that Honeypot Furniture attracted users ready to convert, not just casual browsers.
🚀 #1 ranking for “U Shape Sofa” – The target page is now the most visited page after the homepage.
🔄 Zero ranking losses post-migration, thanks to our detailed Shopify transition strategy.
📈 Traffic is steadily increasing as the site gains traction for more competitive keywords.
Since the campaign began, traffic to our target pages has surged significantly.
And this is just the beginning. With rankings continuing to rise and traffic steadily growing, Honeypot Furniture is well on its way to becoming a dominant player in the online furniture market. Or as the client said themselves “It’s been great to see the progress so far. Think we are at the start of something really big for Honeypot for sure!”
Book a free discovery call today and learn how our growth experts can help you scale your organic revenue while reducing your reliance on paid media.
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