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Case Studies/ Luxeire

A Luxury Fashion Brand’s SEO Transformation

The Background

 

Luxeire, a family-run luxury women’s fashion brand renowned for its sophisticated and versatile button-up shirts, came to us with a clear goal: elevate their organic search presence and drive high-value traffic.

Initially, Luxeire aimed to rank for broad, competitive terms related to button-up shirts.

However, our in-depth performance analysis revealed that a hyper-focused approach on high-conversion subcategories would yield faster, more impactful results.

By leveraging their unique family-driven values and craftsmanship, we honed in on niche markets, ensuring that Luxeire’s organic traffic grew steadily, positioning them as a trusted name in luxury fashion.

 

 

 

 

Keyword Strategy: From Broad Reach to Precision Targeting

By refining our keyword focus, we positioned Luxeire directly in front of consumers actively searching for luxury button-ups, rather than casual browsers.

Our targeted keyword set included:

Our targeted keyword set included:
✔ Women’s fitted white button-down shirt – A high-intent search from shoppers looking for premium fit and style.
✔ Black button-up shirt women – A staple wardrobe item with strong search volume and purchase potential.
✔ Designer blouses – A luxury-focused term aligning Luxeire with high-end fashion searches.

✔ Long sleeve women’s button-down shirts – A practical, seasonal term driving consistent traffic.

This precision-driven approach not only boosted Luxeire’s rankings faster but also created a scalable foundation for long-term SEO success.

 

 

 

The Campaign: A Multi-Faceted SEO Strategy for Sustainable Growth

Content Optimisation & UX-Integrated Subcategory Strategy

Our first step was revamping Luxeire’s content strategy to align with both SEO best practices and luxury brand aesthetics.

✔ New content development – We crafted compelling product descriptions and category page content that blended search engine optimisation with high-end fashion storytelling.

✔ Existing page optimisation – Underperforming pages were refined with better keyword integration, improved internal linking, and enhanced metadata.

✔ Strategic subcategory expansion – We created new subcategory pages tailored to Luxeire’s core product variations, ensuring each high-intent search had a dedicated landing page.

🚀 A key challenge? Integrating these new pages seamlessly into Luxeire’s navigation bar without disrupting the shopping experience. We successfully overcame this by implementing a clean, intuitive UX design, ensuring easy discoverability without compromising the brand’s luxury aesthetic.

1

Enhancing User Engagement & On-Site Conversions

Ranking high is just half the battle—keeping users engaged and guiding them toward purchases is where the real impact happens.

✔ Related post sections – We introduced contextually relevant blog suggestions within product pages, directing users to helpful styling guides and fashion tips.

✔ Product carousels within blog posts – Instead of letting valuable traffic bounce, we strategically placed product recommendations within editorial content, bridging the gap between content engagement and conversions.

✔ Seamless internal linking – We optimised internal linking structures to guide visitors toward high-converting pages, reducing friction in the shopping journey.

The result? Users were spending more time on site,

2

Competitive Intelligence & Adaptive SEO Strategy

Luxury fashion is a highly competitive space, which is why staying ahead of market trends is essential. To ensure Luxeire remained at the forefront, we conducted competitor analysis every two months, identifying:

✔ Emerging keyword opportunities – Tracking what Luxeire’s competitors were ranking for and adjusting our strategy accordingly.

✔ New backlink acquisition targets – Finding high-authority fashion and luxury publications to boost Luxeire’s domain strength.

✔ Shifts in user search behavior – Adjusting content priorities based on evolving industry trends.

3

The Results: SEO Growth That Transformed Luxeire’s Visibility

🚀 First-page rankings secured – Luxeire now ranks on page one for highly specific, high-intent keywords, including “women’s fitted white button-down shirt.”
🚀 Organic traffic skyrocketed – Luxeire saw a 859% YoY increase, growing from 427 organic clicks to 4,093 in the same period.

We took Luxeire from the ground up, driving their organic traffic to 11,000 clicks and counting! With the right strategy, steady growth turns into lasting success.

🚀 More engaged, conversion-ready visitors – Luxeire’s bounce rate decreased while time-on-site and product page interactions increased. By crafting a strategic, high-impact SEO roadmap, we helped Luxeire cement its position as a luxury leader in the fashion space—and this is just the beginning.

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