ClickSlice was hired by the South Korean tech giant, Humax,
to improve the visibility of their products in Google and generate more
revenue.
Humax produces set top boxes, so they’re in a daily battle with big-name retailers like Amazon, Currys, John Lewis, Argos, and eBay, just to name a few! No matter what keywords we decided to target, the competition would be some of the toughest out there. These giants have whole departments across the globe dedicated to claiming those top Google spots.
However, no matter who you’re up against, you can always win the top spot if you work smart.
ClickSlice was assigned to focus on Humax’ Freeview box range, particularly their flagship Freeview product: the FVP-5000T.
We picked a variety of keywords to target and focused on the ones we knew would generate the most revenue for Humax. Here are a few examples from the campaign:
We targeted the typical “solar panel + area” keywords: these are the bread-and-butter keywords that will bring in the sales.
“Freeview recorder box”
9,900
searches PER MONTH
“Freeview hd recorder”
1,000
searches PER MONTH
“Freeview recorder”
8,100
searches PER MONTH
“Set top box recorder”
720
searches PER MONTH
We targeted the typical “solar panel + area” keywords: these are the bread-and-butter keywords that will bring in the sales.
Our first priority was optimising Humax’s Freeview page, to make sure Google’s web crawlers could recognise the content on the page and extract what they need. Once optimised, we re-configured their internal link structure and silo hierarchy to crank up the pages’ authority.
Humax are now dominating the first page of Google for all of the core keywords!
The green arrows under the ‘Google Change’ column indicate how many positions their website rose in the search results – thanks to the ClickSlice method.
And thanks to the high Google rankings, their page views have doubled!
As we targeted keywords with a clear intent to buy behind them, our improvements quickly translated into additional revenue for Humax. Here’s how much revenue was generated for their flagship FVP-500T product BEFORE we were hired (6-month reporting period):
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